Introduction
Beijing Hanyu Shuke Technology Co., Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at hanyushuke.com (the "Site") or use our mobile applications (the "Apps") available on Google Play and App Store.
Please read this Privacy Policy carefully. By accessing or using our Site or Apps, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or Apps.
1. Information We Collect
1.1 Information You Provide
We may collect information you provide directly to us, including:
- Personal Information: Name, email address, phone number, postal address, company name, job title, and other contact information when you fill out forms, create an account, or communicate with us.
- Account Information: Username, password, and account preferences when you create an account.
- Communication Information: Content of your messages, inquiries, or feedback when you contact us.
- Payment Information: Payment card details and billing address when you make purchases (processed securely through third-party payment processors).
- User Content: Photos, images, videos, and other content you voluntarily provide.
1.2 Information Collected Automatically
When you access or use our Site and Apps, we may automatically collect certain information, including:
- Device Information: Device type, operating system, unique device identifiers, browser type, and version.
- Usage Information: Pages visited, features used, time spent on pages, navigation paths, and clickstream data.
- Location Information: General geographic location (country, region) based on IP address, and precise location if you grant permission.
- Log Information: Server logs, access logs, and other logging data.
- Cookie Data: Information stored in cookies and similar tracking technologies as detailed in our Cookie Policy.
1.3 Information from Third Parties
We may receive information about you from third parties, including:
- Business partners, advertisers, and analytics providers.
- Third-party social media platforms if you connect through them.
- Public databases and data providers.
- Advertising networks and ad mediation platforms.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Provide Services: Deliver our mobile applications, software development services, and technology solutions.
- Account Management: Create and manage your account, process registrations, and provide customer support.
- Communication: Respond to your inquiries, send technical notices, updates, and promotional communications.
- Service Improvement: Analyze usage patterns, troubleshoot issues, and improve our Site, Apps, and services.
- Personalization: Customize your experience, remember your preferences, and provide relevant content.
- Advertising: Display personalized advertisements based on your interests and behavior.
- Analytics: Conduct research, monitor usage trends, and measure the effectiveness of our services and marketing.
- Legal Compliance: Comply with legal obligations, enforce our terms, and protect our rights and the rights of others.
- Security: Detect, prevent, and address fraud, unauthorized access, and security threats.
3. Information Sharing and Disclosure
We may share your information in the following circumstances:
- Service Providers: With vendors, consultants, and service providers who need access to your information to perform services on our behalf (hosting, analytics, payment processing, customer support).
- Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy proceedings.
- Legal Requirements: When required by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, ensure safety, or comply with legal process.
- With Your Consent: When you have given us your consent to share your information.
- Aggregated Data: We may share aggregated, anonymized data that cannot reasonably identify you.
- Advertising Partners: With advertising networks and partners as described in Section 4.
4. Advertising and Third-Party Services
4.1 Overview
Our Apps include advertising provided by third-party ad networks, ad servers, and ad technology companies (collectively, "Advertising Partners"). These Advertising Partners collect information about your activities in our Apps to provide you with relevant advertisements based on your interests.
4.2 Integrated Advertising Platforms
We work with the following advertising platforms to display advertisements in our mobile applications:
4.3 Advertising Formats
Our applications may display the following advertising formats:
- Splash Ads (Start-up Ads): Full-screen advertisements displayed when the application launches or during initial loading. These ads appear before the main application content is displayed.
- Rewarded Video Ads: Full-screen video advertisements that users can watch voluntarily to receive in-app rewards such as virtual currency, premium features, or additional content. Users can skip these ads only after a designated viewing period.
- Interstitial Ads: Full-screen advertisements displayed at natural transition points in the application, such as between levels, after completing an action, or when closing a screen. Users can typically close these ads after a short delay.
- Banner Ads: Rectangular advertisements displayed at the top or bottom of the screen, continuously visible while using the application. These ads refresh periodically with new content.
- Native Ads: Advertisements designed to match the visual style and format of the application's content, appearing within the regular content flow.
- Rewarded Interstitial Ads: Video interstitials that offer users a reward for viewing, combining elements of rewarded ads and interstitial ads.
4.4 How Advertising Partners Use Your Information
Advertising Partners may collect and use information including:
- Device identifiers (GAID, IDFA)
- Advertising ID
- Device information (type, OS version, screen size)
- Location data
- Usage data and behavioral information
- Cookies and similar tracking technologies
This information is used to:
- Deliver relevant advertisements based on your interests
- Measure advertising effectiveness
- Prevent fraudulent or invalid ad impressions
- Build user profiles for targeted advertising
- Provide personalized content and recommendations
4.5 Third-Party Links and Services
Our Site and Apps may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.
4.6 Opting Out of Personalized Advertising
You can opt out of personalized advertising through the following methods:
- Device Settings: On Android, you can opt out of personalized ads in Google Settings > Ads > Opt out of personalized advertising. On iOS, go to Settings > Privacy > Advertising > Limit Ad Tracking.
- Network Advertising Initiative: Visit NAI Opt-Out Page
- Digital Advertising Alliance: Visit DAA Opt-Out Page
- Your Online Choices: Visit Your Online Choices (EU users)
Please note that even if you opt out, you may still receive non-personalized advertisements.
5. Children's Privacy (COPPA Compliance)
5.1 COPPA Overview
We are committed to complying with the Children's Online Privacy Protection Act (COPPA), a U.S. federal law that protects the privacy of children under 13 years of age. This section explains our practices regarding children's personal information.
5.2 Age Restrictions
Our Site and Apps are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information as soon as possible.
5.3 Parental Rights
Parents and guardians have the right to:
- Review the personal information collected from their children under 13
- Request deletion of their children's personal information
- Refuse further collection or use of their children's information
- Consent to collection and use of their children's information without consenting to disclosure to third parties
5.4 Verification of Parental Consent
Before collecting personal information from children under 13, we take steps to verify that the user is a parent or guardian, including requiring credit card information, video conferencing, or other reasonable verification methods.
5.5 School Official Exception
When our services are used in school settings under a contract with a school district, we may collect minimal information from students as permitted under FERPA and COPPA school official exception.
5.6 Contact for Children's Privacy Concerns
If you believe your child has provided us with personal information in violation of this policy, please contact us immediately at liwenjing@hanyushuke.com or through our Contact page.
6. European Union Users (GDPR Compliance)
6.1 General Data Protection Regulation (GDPR)
If you are located in the European Economic Area (EEA), this section applies to you. The GDPR provides EU residents with specific rights regarding their personal data.
6.2 Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract: Processing necessary to perform our contract with you or take steps at your request before entering a contract
- Consent: Processing based on your explicit consent, which you can withdraw at any time
- Legitimate Interests: Processing necessary for our legitimate interests, provided these are not overridden by your rights
- Legal Obligation: Processing necessary to comply with our legal obligations
6.3 Your GDPR Rights
If you are an EU resident, you have the following rights:
- Right of Access: Obtain confirmation of whether we process your personal data and access to your data
- Right to Rectification: Have inaccurate personal data corrected and incomplete data completed
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request restriction of processing in certain circumstances
- Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing
- Rights Related to Automated Decision-Making: Not be subject to solely automated decisions that significantly affect you
6.4 Data Protection Officer
We have designated a Data Protection Officer to oversee our GDPR compliance. You can contact our DPO at liwenjing@hanyushuke.com.
6.5 Supervisory Authority
You have the right to lodge a complaint with a supervisory authority in your country of residence. For information on supervisory authorities in the EU, visit: EDPB Members
7. California Consumers (CCPA Compliance)
7.1 California Consumer Privacy Act
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. This section supplements our Privacy Policy and complies with CCPA requirements.
7.2 California Privacy Rights
As a California resident, you have the right to:
- Know: Request disclosure of personal information collected, used, disclosed, or sold about you
- Delete: Request deletion of your personal information (subject to exceptions)
- Opt-Out: Opt out of the sale of your personal information
- Non-Discrimination: Not be discriminated against for exercising your privacy rights
7.3 Information We Collect
In the past 12 months, we have collected the following categories of personal information:
- Identifiers: Name, email address, IP address, device identifiers
- Commercial Information: Purchase history, transaction records
- Internet/Electronic Activity: Browsing history, interaction with our Site and Apps
- Geolocation Data: General and precise location
- Inferences: Profiles reflecting preferences and characteristics
7.4 Sources of Information
We collect this information from:
- Directly from you (forms, registrations, communications)
- Automatically through your use of our Site and Apps
- Third parties (advertising partners, analytics providers, business partners)
7.5 Use of Personal Information
We use personal information for business and commercial purposes including:
- Providing services and operating our business
- Advertising and marketing
- Analytics and service improvement
- Legal compliance and security
7.6 Sharing Information
We may share your personal information with:
- Service providers (hosting, analytics, payment processing)
- Advertising partners (as described in Section 4)
- Legal entities in corporate transactions
7.7 "Do Not Sell My Personal Information"
California residents have the right to opt out of the sale of their personal information. While we do not sell personal information in the traditional sense, we share certain information with advertising partners that may be considered a "sale" under CCPA. You can opt out by:
- Adjusting your device advertising settings as described in Section 4.6
- Contacting us at liwenjing@hanyushuke.com with "CCPA Opt-Out" in the subject line
7.8 California Shine the Light Law
California Civil Code Section 1798.83 permits California residents to request information about the types of personal information we share with third parties for marketing purposes. To make such a request, please contact us using the information provided in Section 13.
8. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest using industry-standard protocols (TLS/SSL)
- Regular security assessments and penetration testing
- Access controls and authentication mechanisms
- Firewalls and intrusion detection systems
- Employee training on data protection and security
- Secure development practices for our applications
- Incident response procedures
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining appropriate security measures.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
- Providing our services and operating our business
- Complying with legal obligations
- Resolving disputes and enforcing agreements
- Providing customer support
- Improving our products and services
The retention period varies depending on the type of information and the purpose. We regularly review and delete data that is no longer necessary for the purposes for which it was collected.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including countries that may have different data protection laws. When we transfer personal information internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by relevant authorities
- Binding Corporate Rules for intra-group transfers
- Certification mechanisms and codes of conduct
- Compliance with applicable data protection frameworks
By using our Site and Apps, you consent to the transfer of your information to countries outside your residence, including the United States, where our servers are located.
11. Your Rights and Choices
11.1 General Rights
You have certain rights regarding your personal information, which may vary depending on your location:
- Access your personal information
- Correct inaccurate information
- Delete your information
- Object to processing
- Restrict processing
- Data portability
- Withdraw consent
- Lodge a complaint with a supervisory authority
11.2 How to Exercise Your Rights
To exercise any of these rights, please:
- Email us at liwenjing@hanyushuke.com
- Contact us through our Contact page
- For certain rights, adjust your device or account settings
We will respond to your request within the timeframe required by applicable law. For EU residents, we will respond within one month.
11.3 Account Settings
If you have an account, you can manage your preferences and information through your account settings. You can update your profile, adjust notification preferences, and manage privacy settings.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by:
- Posting the updated Privacy Policy on our Site
- Updating the "Last Updated" date at the top of this page
- Sending an email notification to registered users
- Providing in-app notices in our mobile applications
We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our Site and Apps after any modifications indicates your acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
For EU residents, our representative in the European Union can be contacted at the email address above. For UK residents, our representative in the United Kingdom can also be contacted through the channels above.